Job Title: Digital Marketing Intern
Location: Jasola Vihar, Delhi
Reports to: Lead Communication
Job Type: Internship (Full-time)
Position Overview:
The Digital Marketing Intern for our Education Association will support the Marketing team in executing strategies that enhance our online presence, engage our target audience, and promote our educational programs and resources. This role offers hands-on experience in various aspects of digital marketing, including social media management, content creation, email marketing, SEO, and data analysis.
Key Responsibilities:
Content Creation: Assist in developing and curating engaging content for social media platforms, blog posts, newsletters, and the association’s website.
Social Media Management: Monitor and manage the association’s social media accounts, schedule posts, and engage with the audience to build a strong online community.
Email Marketing: Help design and distribute email campaigns to promote events, webinars, and other educational resources. Track and analyze the performance of these campaigns.
SEO Optimization: Support the implementation of SEO strategies to improve the association’s search engine rankings. Conduct keyword research and optimize web content accordingly.
Analytics and Reporting: Use digital tools like Google Analytics to track website traffic, social media engagement, and other key performance indicators. Prepare regular reports to measure the effectiveness of digital marketing efforts.
Event Promotion: Assist in promoting educational events, webinars, and conferences through various digital channels.
Market Research: Conduct research on industry trends, competitor activities, and emerging digital marketing techniques to stay updated and contribute innovative ideas.
Administrative Support: Provide general support to the Marketing team, including updating marketing materials, maintaining marketing databases, and assisting with special projects as needed.
Qualifications:
Currently pursuing or recently completed a degree/course in Marketing, Communications, Digital Media, or a related field.
Strong understanding of digital marketing concepts and best practices.
Proficiency in social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) and content management systems.
Basic knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush).
Excellent written and verbal communication skills.
Creative mindset with the ability to think strategically and analytically.
Detail-oriented with strong organizational and time management skills.
Ability to work independently and collaboratively in a team environment.
Familiarity with graphic design tools (e.g. Canva) is a plus.
Benefits:
Hands-on experience in digital marketing within the education sector.
Opportunity to contribute to meaningful projects and make a tangible impact.
Mentorship and guidance from experienced marketing professionals.
Networking opportunities with industry experts and association members.
How to Apply:
Interested candidates should submit their resume, a cover letter outlining their interest and relevant experience, and any portfolio samples to (tanya@indiadidac.org)
About Us:
India Didactics Association (IDA) is India’s exclusive membership association for education & skills fraternity and unifies all stakeholders engaged in improving teaching & learning. It brings together the government (center & state level), companies providing products, solutions and services related to education & skills and the educators on one platform. With a network of 88,000+ educators from 250 cities of India, comprising of: schools – pre-primary, primary & secondary, training & skill development institutes, colleges & universities and 800+ education solution providers, IDA unifies the presently scattered Indian education & skills sector to work collaboratively in the delivery of various national objectives, needs and goals. IDA partners with Governments & Associations from 19 countries for its various initiatives.
We are committed to creating an inclusive and diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.