Job Purpose
To manage and develop the company’s pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget.
Responsibilities & Duties
To manage the ICOFP & ICF’s pay per click campaigns under the supervision of Manager -Digital Marketing.
Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.
Creating targeted campaigns including writing required copy and testing landing pages.
Provide regular reports on performance metrics and market related insights.
Analyse, monitor and report on ROI for all PPC campaigns to the Manager -DM.
Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
Manage and monitor spend to ensure it is in line with the assigned budget.
Keep up to date with market and technology related developments.