Job Title: Social Media and SEO Manager
Location: Okhla, New Delhi
Salary: ₹25,000 – ₹30,000 per month
About Us:
Lab of Scents is an innovative perfume manufacturing company based in Okhla, specializing in end-to-end solutions for clients. We are seeking a skilled Social Media and SEO Manager to enhance our online presence, manage our social media platforms, and improve our search engine visibility.
Key Responsibilities:
Develop and implement social media strategies across various platforms (Instagram, Facebook, LinkedIn, etc.) to increase brand awareness and engagement.
Create and curate engaging content (text, images, videos) tailored to our audience and brand voice.
Plan and execute paid social media campaigns and analyze their performance to optimize results.
Manage day-to-day activities on social platforms, including responding to comments and messages promptly.
Conduct keyword research and implement SEO strategies to improve organic search rankings and drive website traffic.
Optimize website content, blogs, and product descriptions for SEO purposes.
Monitor and report on performance metrics (traffic, engagement, rankings, conversions) and suggest improvements.
Stay up to date with SEO and social media trends and best practices to keep strategies innovative and effective.
Requirements:
Proven experience as a Social Media Manager and SEO specialist, with a track record of successful campaigns.
In-depth knowledge of SEO practices, Google Analytics, and social media algorithms.
Strong understanding of content creation, online marketing, and customer engagement strategies.
Experience with social media advertising platforms like Facebook Ads Manager.
Excellent writing and communication skills.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Creative thinking and problem-solving skills.